The smartphone market is heading for its worst year ever

The smartphone market is heading for its worst year ever. IDC expects global smartphone shipments to plunge 16.7% in 2026 to just over 1 billion units - the steepest annual decline on record. And the reason? The memory crisis. 📉 • DRAM & NAND costs: +300%+ YoY • Average smartphone price: $581, +27.6% • Sub-$100 phones are disappearing • Android shipments: -24.3% • iOS share rises to a record 23.6% • Foldables are the only segment still growing: +12.6% Ironically, the smartphone market is shrinking while its total value is rising to $613B. 🔵 @techroma The smartphone market is heading for its worst year ever. IDC expects global smartphone shipments to plunge 16.7% in 2026 to just over 1 billion units - the steepest annual decline on record. And the reason? The memory crisis. 📉 • DRAM & NAND costs: +300%+ YoY • Average smartphone price: $581, +27.6% • Sub-$100 phones are disappearing • Android shipments: -24.3% • iOS share rises to a record 23.6% • Foldables are the only segment still growing: +12.6% Ironically, the smartphone market is shrinking while its total value is rising to $613B. 🔵 @techroma